The Circles platform generates revenue for publishers by connecting advertisers with subscribers through their aspiration and editorial expertise.
Idea
Use advertising partnerships to create a club with an experience beyond what is readily available to the general public. It’s Groupon meets a concierge service.
Bringing ideas to market
Prototyping, branding, development and deployment was done entirely in-house, which made it fast and cost effective. Initial delivery included the following:
- Website design and functionality
- Backend(cms) for easy update
- Branding and identity
- eCommere and fulfillment
- Newsletter and social media deployment
- Affiliate program
- Ad campaign (banner and print)
- Voucher / Gift
- Seasonal ‘skins’ and promotions
- Sales brochure and merchandise
Running and developing ideas
User feedback and best business practices are constantly being accumulated and new additions to the platform are constantly being developed and implemented.
- Platform in version 3 after one year
- Partnership development
- Editorial and sales staff training
- Sweepstakes
- Events
- Membership levels
- B2B (Small business) membership
Read more about the Circles platform
Leading Circles is Jeremy Moss